The Shift Sessions: Rethinking for Web3

Nov 29, 2022, 02:49 PM

In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world. 

Key talking points include:

  • What Web3 really is (and it’s not the metaverse)
  • How web ownership will change (and what this means for brands)
  • What consumers will expect from brands in the future (and how to get ready now)