Pricing Must Be Logical, Transparent and Fair

Season 1, Episode 5,   Apr 04, 2023, 11:00 PM

Asking for what you’re worth got you stumbling at the starting blocks? As we return for episode 4 of Firm Up, Heather and James dig into the science and software behind pricing.

Decades of the latest sales psychology have taught us to fear price transparency. Heather and James chat about their pricing ideals and how to build trust in your services. 

The pair discuss firm-wide pricing and how crucial it is that every member of staff understands and believes in your pricing.. is it fair if you wouldn’t give your Mum that deal? 

This episode covers the gender pay gap, the fear of rejection and transparency and trust in pricing. 

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