Yes PR Cannes! Jo-ann Robertson on Winning Work
Episode 64, Apr 27, 2023, 11:13 AM
This week, we're joined by Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part one of a special two-part Media Weekly special, Jo-ann gives us the lowdown on what goes on behind the closed doors of a Cannes jury room and what to expect from 2023’s creative crop.
Listen as we discuss:
- What’s exciting about this year’s contenders
- Exactly what the PR jury will be looking out for
- Her top tips for cracking Cannes