#35 How To Get Your Pricing Just Right

Episode 35,   Jul 20, 2023, 05:00 AM

Pricing is something that often seems to be a real sticking point with business owners. You either feel you’re charging too much, or feel you’re not charging enough, and there’s always someone telling you you’re too expensive no matter what you’re charging (and even if you’re not making much money!).

Not having enough money is simply down getting your pricing right and appealing to the right clients you want to work with, and today’s episode will help you work out the sweet spot for you, your ideal clients, and your profit margin! 

In this episode you’ll hear:

  • How to stop attracting tyre-kickers and bargain hunters
  • How to reframe a price-per-hour mindset
  • The difference between budget and first-class flights, and how you apply these lessons to your business model
  • How to price passive income products and high-touch VIP services
  • How to respond when someone asks for a discount

Remember, getting your pricing just right for you and your ideal clients whilst also making a healthy profit, is your goal. You will always be too expensive for some, and suspiciously cheap for others, and that’s ok!

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