The Ken Bruce Move

After 31 years at Radio 2, and 45 years in BBC radio, Ken Bruce's move to Greatest Hits Radio represented a landscape shifting move in UK Radio. 3 months after this new chapter began, we reflect on the change with one of the individuals who delivered the coup of getting Ken. Gary Stein is Bauer Media's Group Programme Director, and he shares with you the story behind the deal, the impact so far and its strategic importance to Greatest Hits Radio.