Panel 2: The event algorithm: unleashing the power of events to reach people
Season 2023, Episode 5, Dec 01, 2023, 01:42 PM
What is the secret behind the success of the world’s most popular events? How is the fan experience evolving? What are the worlds of entertainment and sport learning from each other? How can technology and data be deployed to amplify success?
Speakers:
Carole Colin Kjaer, Director of Digital, DATA and CRM, Paris 2024 Organising Committee of the 2024 Olympic & Paralympic Games
Gerdine Lindhout, Head of Marketing Operations & Event Promotion, FIFA
Tim Kasper, Account Manager, Sport & Culture, Explore Edmonton Corporation
Paul Foster, Founder, OnePlan and VenueTwin
Moderator: Siân Jenkins, Director, Major Events & Campaigns, The Sports Consultancy
Carole Colin Kjaer, Director of Digital, DATA and CRM, Paris 2024 Organising Committee of the 2024 Olympic & Paralympic Games
Gerdine Lindhout, Head of Marketing Operations & Event Promotion, FIFA
Tim Kasper, Account Manager, Sport & Culture, Explore Edmonton Corporation
Paul Foster, Founder, OnePlan and VenueTwin
Moderator: Siân Jenkins, Director, Major Events & Campaigns, The Sports Consultancy