Panel 9: Quantifying the less tangible impacts of events

Season 2022, Episode 19,   Dec 01, 2023, 04:37 PM

Quantifying the transformative power of events: how can we identify, deliver and quantify the broad range of event impacts? Is it possible to demonstrate impacts that are more intangible, and how can such benefits be communicated?

Toni Jorba, Head of Event Operations, World Athletics
Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society
Birgitte Nestande, Senior Advisor Sport and Cultural Events, Innovation Norway
Martin Boyle, CEO, IAPCO
Moderator: Iain Edmondson, Founder, Legacy Delivery and Honorary Member, International Association of Event Hosts (IAEH)