Panel 10: Transforming sports and entertainment experiences
Season 2023, Episode 21, Dec 01, 2023, 04:44 PM
Which new and emerging sports hold the greatest potential for growth? What new formats are emerging for new events? How can we shake up events to make them less elite? How can we increase integration of para and women’s sports? What kind of experiences do audiences demand now, and how are rightsholders and hosts providing them? How are events capitalising on the rise of premiumisation and VIP experiences, while continuing to make events accessible? What can sports and entertainment learn from each other about creating compelling, engaging emotional content?
Speakers:
Marie-Josee Adam, VP - Managing Director Events & Experiences, Cirque du Soleil
Bobby Hare, Director, Host City Partnerships and Hospitality, ESL Pro League
Jonathan Coates, Communications Director, UIPM
Joel Lavery, Strategic Lead Major Sporting Events, West Midlands Growth Company
Mike Golub, President of Business, SlamBall League
Joe Dougan, Promoter, Shine
Moderator: Chris Barrett, Editor, Access All Areas
Marie-Josee Adam, VP - Managing Director Events & Experiences, Cirque du Soleil
Bobby Hare, Director, Host City Partnerships and Hospitality, ESL Pro League
Jonathan Coates, Communications Director, UIPM
Joel Lavery, Strategic Lead Major Sporting Events, West Midlands Growth Company
Mike Golub, President of Business, SlamBall League
Joe Dougan, Promoter, Shine
Moderator: Chris Barrett, Editor, Access All Areas