The Pursuit of Precision in Point-of-Care Support

Chris DiCostanzo, VP of patient engagement solutions for OptimizeRx, a provider of digital health tools and strategies to improve drug affordability and adherence, discusses the challenges encountered most today in therapy initiation and maintaining treatment—and how new approaches in brand communication and messaging, including the use of AI-driven real-world evidence, can deliver benefits to patients, physicians and manufacturers at the point-of-care.