How to create a blog - 5 key questions

Over time what was at the forefront of marketing has become an expected requirement of doing business. Most people realise that a pre-requisite of being professional is to have a web-site. This has now moved on to an acceptance that you really should also be writing a blog. Why? To raise your profile as a thought-leader, generate interest and provide a lead nurturing and sometimes lead generation tool. So, its all very well to say "I should write a blog" but what do you write about? Before you think about that challenge, first lay the foundations.