Framing In Practice: Highland Council, Residential Care and Wider Culture Change

Each and Every Child is an initiative that is focussed on using robustly tested framing techniques to create a new narrative around care, one that shifts public attitudes and increases understanding about care experience and the care system. Based on FrameWorks UK research into how the Scottish public thinks about care experience, and how care experience is discussed by media, individuals and organisations across Scotland, eight framing recommendations were produced to change how we speak about care experience. The recommendations have been tested to tackle stigma and discrimination, whilst building support for improvements to the care system to help Keep The Promise. 
  
Series Overview
This podcast series focusses on how the framing recommendations are supporting practice change across Scotland as we work to Keep the Promise. We hear from individuals and organisations across the country to discuss the work they are doing to tackle stigma and discrimination, to share different examples of how framing can be used to affect real change.  
  
Podcast Episode Overview
In this episode Michael Wield, Programme Officer at Each and Every Child, is joined by Carrie McLaughlan, who is the Programme Manager for The Promise at the Highland Council. They discuss how the framing techniques have informed practice change at the Highland Council, and the impact that this change has had on children, the workforce and the organisation.