Building Ghia: How Melanie Masarin is Redefining Social Drinking

To kick off Season 2 of my Founder Series, I sit down with Melanie Masarin, the visionary founder of Ghia, to talk about how she’s shaking up the drinking culture—no booze required. 🍸✨ Melanie takes us behind the scenes of building her wildly popular non-alcoholic aperitif, from the spark of inspiration to the gritty realities of product development, manufacturing and breaking into retail and their most recent win, Whole foods. We dive into the power of brand storytelling, how she’s redefining social rituals, and what it really takes to scale a mission-driven CPG brand. If you’ve ever dreamed of launching a product—or just want a fresh take on what it means to drink differently—this episode is for you!