How Good Girl Snacks is building a CPG rocketship. But make it for the Gen Z girlies.

Today I’m talking with the fearless co-founders of Good Girl Snacks, Leah and Yasamin—you might know them for their viral hit, Hot Girl Pickles. These two dove headfirst into CPG with no prior industry experience and are somehow pulling it off like pros. We get into how they started, what they’ve learned, their recent fundraise, and how they’re rolling out new retailers and innovations at full speed—all while keeping it scrappy, smart, and fun. If you’re building a brand from the ground up (or thinking about it), this one’s a must-listen.