Connecting content to revenue with Tom Rudnai, Founder & CEO of Demand-Genius
Season 3, Episode 99, Aug 20, 01:25 PM
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In this episode of Tech Can't Save Us, Paul speaks to Tom Rudnai, Founder & CEO of Demand-Genius.
This week on Tech Can't Save Us, host Paul David is joined by Tom Rudnai, Founder and CEO of Demand-Genius.
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/