Unlock Revenue Potential: Converting Hotel Lookers into Bookers (Case Study)

🚨 39% of bookings in just 30 days came from one simple change.

Aurora Anguilla Resort & Golf Club had a problem many hotels face:
👉 Strong website traffic, but too few guests converting.
👉 Great offers hidden deep in the site.
👉 Risk of losing visitors to OTAs.

By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:
✔️ +50% increase in “look-to-book” rate
✔️ $175,000 in direct revenue in 30 days
✔️ Over $500,000 tied to smart messaging initiatives
✔️ All while keeping the guest journey seamless and on-brand

💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.

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