AI Agents for the Next Generation of Channel Partnerships with Leo Crowe, CEO of Souk

This week on Tech Can’t Save Us, host Paul David is joined by Leo Crowe, the co-founder and CEO of Souk, a newly launched AI platform transforming how companies build and scale channel partnerships. Selected for Antler’s 2025 London cohort from over 150,000 applicants, Leo brings a wealth of experience from leadership roles at Deel and Papaya Global to solve the age-old inefficiencies of partnership management.

They discuss the rising importance of partner-led growth, noting that giants like Salesforce and HubSpot now derive over 50% of their revenue from partnerships. Leo explains why these relationships often fail, citing that historically, 9 out of 10 partners never refer a single lead due to friction in finding, activating, and paying them.

Find more about Souk here: joinSouk.com
Follow Leo Crowe here: https://www.linkedin.com/in/leo-crowe-457815121/