How to Win at GEO in 2026: The 5-Step Framework to Get AI to Recommend Your Business Ep82
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In this episode, Oliver Bruce breaks down the five-step framework behind GEO: Generative Engine Optimisation — the new discipline helping businesses show up in answers from ChatGPT, Perplexity, Google AI Overviews, Claude and other AI search tools.
What if the next unfair advantage in business wasn’t more budget, more people, or more content, but understanding how AI decides who to recommend?
In this episode, Oliver Bruce breaks down the five-step framework behind GEO: Generative Engine Optimisation, the new discipline helping businesses show up in answers from ChatGPT, Perplexity, Google AI Overviews, Claude and other AI search tools.
Search is changing fast. Traditional traffic is getting squeezed, AI-generated answers are becoming the new front door, and the brands that move early will have a serious advantage. The opportunity is that the rules are still new, so founders and smaller businesses can compete on a far more level playing field.
Oliver shares how to restructure your content so AI can understand it, how to create original material that makes your business uncopiable, how to make sure AI crawlers can actually access your website, and how to build credibility across the wider internet. He also explains why freshness matters more than volume, and why maintaining a small number of strong assets can outperform a huge bank of outdated content.
If you want your business to be recommended when people ask AI tools who to trust in your space, this episode is a practical place to start.
In this episode, you’ll learn:
- What GEO is and why it matters in 2026
- Why traditional search is shrinking as AI search grows
- How to structure content so AI can cite and surface it
- Why original insights, data and case studies matter more than generic content
- How to check whether your website is accessible to AI crawlers
- How to grow your brand’s citation surface area across podcasts, Reddit, YouTube and PR
- Why updating strong content regularly beats publishing more and more
Key takeaway:
The brands that win in the next era of search will be the ones AI can find, trust, cite and keep seeing.
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