LinkedIn Is a Cheat Code for Entrepreneurs Right Now Ep83
Share
Subscribe
LinkedIn has changed! Oliver unpacks how 360 Brew rewards dwell time, comment quality, saves and topic consistency, meaning real expertise now outperforms big followings. He makes the case for video as the highest-leverage format on the platform, and lays out a practical playbook to get started this week.
While most entrepreneurs are fighting for attention on Instagram, TikTok and X, LinkedIn has quietly become the single most underused sales and branding platform on the internet.
In this episode, Oliver Bruce breaks down why LinkedIn is a genuine cheat code for entrepreneurs in 2026, how a brand new AI system called 360 Brew has completely rewritten the algorithm, and exactly how to start using the platform to build an audience, generate inbound leads and grow your business, even if the last thing you posted was updating your job title three years ago.
Oliver unpacks how 360 Brew rewards dwell time, comment quality, saves and topic consistency, meaning real expertise now outperforms big followings. He makes the case for video as the highest-leverage format on the platform, and lays out a practical playbook to get started this week.
Key topics covered:
- Why LinkedIn's intent-driven audience beats every other platform for entrepreneurs
- How 360 Brew works and the three signals it uses to rank content
- Why personal profiles get 65% of feed visibility versus 5% for company pages
- The death of cold outreach and the rise of inbound by default
- Why video gets 69% more reach than any other format on LinkedIn
- A five-step playbook to fix your profile, post consistently and climb the algorithm
More Value:
Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce
Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk
Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter
Follow The Unlock & Oliver's socials:
LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast