Money Mechanics - From Dance Teacher to CEO: Money Mindset, Pricing & Building Wealth with Louise Brough & Sarah Poynton
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In this episode, Sarah Poynton sits down with Louise Brough, founder of The Dance Business Coach, to explore how women can transform their relationship with money, build confidence in pricing, and create profitable, purpose-driven businesses.
They discuss the power of mindset, community, and consistent financial habits in breaking through income ceilings and building wealth on your own terms.
Money Mindset, Pricing & Building a Profitable Business with Louise Brough
In this episode of the Money Mechanics Podcast, host Sarah Poynton is joined by Louise Brough, founder of The Dance Business Coach.
Louise shares her journey from dance teacher to business owner and coach, helping women in the dance industry build profitable, sustainable businesses. Together, they unpack the real relationship women have with money, how to shift your mindset, and what it actually takes to build both income and impact.
This episode is a powerful reminder that wealth isn’t just about numbers - it’s about beliefs, behaviours, and the environment you put yourself in.
What You’ll Learn in This Episode:
💸 Why Your Money Mindset Matters More Than You Think
- How many women are conditioned to avoid talking about money
- Why being around people who openly discuss money can transform your thinking
- The impact of normalising higher income goals and ambition
- Why money is simply a reflection of value exchange and belief
🧠 The Real Reason You’re Stuck Financially
- How self-doubt and guilt can limit your earning potential
- Why many women feel uncomfortable charging properly
- The hidden beliefs that keep you playing small in business
- How Louise shifted from fear around spending to investing in growth
📈 Pricing, Profit & Running a Real Business
- The moment Louise stopped treating her dance school like a hobby and started treating it like a business
- Why undercharging is one of the biggest blockers to growth
- The importance of building a business that creates profit, freedom, and impact
- Why your pricing reflects your self-worth and positioning
📊 Simple Money Habits That Build Wealth
- Why you should start saving and investing before you feel ready
- The power of small, consistent habits (even £10 per week)
- How discipline creates long-term financial results
- Why waiting for “extra money” is a trap
🌱 Defining Wealth on Your Own Terms
- Why making more money doesn’t automatically create happiness
- Louise’s definition of a “rich life” as security, freedom, and choice
- Why success should align with your personal values - not external expectations
- The difference between chasing money vs building a meaningful business
🚀 The Power of Action Over Intention
- Why goals without behaviour change don’t work
- The importance of weekly self-check-ins
- Asking: “Am I actually taking the actions required to reach my goals?”
- How consistent action compounds into real results
- Louise’s Instagram:
https://instagram.com/thedancebusinesscoach
- Money mindset & financial psychology
- Pricing and self-worth
- Financial habits & discipline
- Wealth as a personal definition
- Community influence on income ceilings
- Action vs intention
✉️ Money Mechanics Newsletter:
https://www.sarahpoynton.com/newsletter
📲 Follow Sarah & Money Mechanics
- Instagram: https://instagram.com/iamsarahpoynton
- Facebook: https://www.facebook.com/sarahpoyntonryan
- Website: https://www.sarahpoynton.com/MoneyMechanics
- Podcast: Money Mechanics Podcast