Simone Giertz’s journey from robot comedy to high-end design

Inventor Simone Giertz rose to YouTube fame with comically bad robots. Now she designs comically useful objects for our very normal problems.

In the 2010s, inventor Simone Giertz (pronounced “Yetch”) began making videos that straddled the line between practical and absurd. What if you had a robot that could feed you soup? Or a drone that could cut your hair? As time went on, her projects became more polished and more ambitious, like converting a Tesla sedan into a pickup truck.

Today, with almost 3 million subscribers to her YouTube channel, Simone is still designing and building objects that are quirkily useful—a fruit bowl that changes size for instance—but that could also be at home in a high-end design store. She joins Host Flora Lichtman to talk about her approach to problems, and the joy of making physical objects in an increasingly online world.

Guest: 

Simone Giertz is an engineer, maker, YouTube creator and founder of Yetch Studio.

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