The Exit Playbook: What Makes an Agency Actually Worth Acquiring
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Oliver unpacks what actually makes an agency acquirable, why retained revenue shifts your valuation, and how he now thinks about AI agents, creative at volume and the skills that will still matter in five years. The through line: founders who use AI will replace those who don't, but empathy, taste and judgement stay human.
Key topics covered:
- What made PinPoint Media acquirable and the role of retained revenue
- Scaling an agency from halls with no outside funding
- Losing £110k in the pandemic and why failure is feedback
- How AI agents are reshaping creative production and media buying
- Where AI creative direction works and where it falls apart
- IP, blockchain and how creators might actually get paid
- Vibe coding, software commoditisation and what founders should build now
- Why the UK is losing entrepreneurs
- The one skill AI will never replace
Key takeaway: The next decade belongs to founders who pair machine scale with human empathy. Everything else becomes commodity.
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