Adem Holness - SXSW London

South by South West Festival in Shoreditch, London, is a global festival of business, technology and creativity, packed with conferences, talks, a live music showcase and a film and screen festival. Adem Holness is Head of Music for SXSW and tells us how and when it all started, and how festivals like SXSW can shape what music stations play on the radio.

Audio Academy Members can claim a discount on SXSW tickets - here.