The Advice Every TikTok Creator Needs to Hear: Embarrassing Dad Pt 2

A few tiles came off the roof in a gust of wind. That does not mean the building is falling down. Put the tiles back on and sort yourself out.

That is Matt in a nutshell.

In this episode we get into the side of Matt that most people on TikTok never see. The coaching. The community. The months he spent helping creators behind the scenes inside Katie's community before anyone even knew he was there. The star creator sessions where he pulls apart the top 20 performing videos of the month and the lesson that keeps coming up every single time, confidence, reliability, and leaving the stumbles in.

We also get into what it actually takes to keep going when the numbers drop, why a bad live is never a reason to stop doing lives, and why the creators who are doing seven or eight grand GMV a day and calling a three grand day a failure need a serious word with themselves.

Then we talk about what is coming next for Matt, including a trip to China the day after Manchester, all expenses paid, to speak at an exhibition with 211,000 people in attendance. The lad from the council estate who could not talk for six weeks after his stroke. Going to China on TikTok's bill.

Come on.

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