Jason Hoy Pt.1 - Two Guys, Two Continents, One Journey: Catching Up With Amazon Private Label Seller

He's Canadian. I'm a Brit in the south of England. We both started on Amazon at roughly the same time, with the same background and the same chip on our shoulder, and somehow found each other through TikTok without either of us knowing who made the first move.

Then our paths went in completely different directions. And we haven't really talked in nearly two years.

So we pressed record on a catch up, and this is what came out.

In part one, Jason and I get into the money mindset shift that neither of us saw coming, the point where it stops being a scarce resource and starts feeling like a tool. We talk about why Amazon is actually easier now than when we both started, regardless of what every doom-scrolling guru is telling you. We get into the difference between the garage programmes and the real ones, why Amazon private label is not complicated but does have 27 steps, and what happens when one of Jason's 24 year old team members picks up Claude Code and vibe codes an AI listing tool from scratch that is now making $8k a month.

We also get into what entrepreneurial actually means for people like us who spent decades convinced they were not that type of person.

This one is for the Amazon sellers, the people thinking about it, and anyone that has ever told themselves they got into the game too late.

Vanguard FBA services:

https://www.vanguardfba.com/

Purple Fig AI listing creation: Sign up through the link and you automatically get enrolled in the VIP programme, getting an extra 10% tokens on your subscription every month, plus 25 free tokens on sign up to test all the tools before you spend a penny.

LaunchFast Amazon product research tool: Use code VANGUARD (all caps) for a 3 day free trial, no commitment.

Legacy X FBA programme, AI Prompt Bundle, Amazon storefront management and consulting: All links in the show notes.

Social Commerce LIVE in Manchester:
https://des-hamilton.co.uk/social-commerce-live-manchester/

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Seller Amp: http://selleramp.com/hellorich 
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