Building AI Agents With OpenClaw, Manus and Lovable: The Three Ps Workflow
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Building an AI agent starts with one thing most people skip. Purpose. Get that right and the platform choice becomes obvious.
In this episode of The Unlock, Oliver Bruce walks through the workflow he has refined over six months of building agents and platforms on OpenClaw, Manus and Lovable, all anchored in a single Claude project.
It starts with the Three Ps Framework. Purpose is what your agent is for. Product is how you package that into something you could explain to a client. Prompt is the detailed brief that drives the build. Skip the purpose and you get hallucinations and code you never asked for.
The hub for all of it is a Claude project. You upload your knowledge documents and your prompt, then tell the project to treat that prompt as the heartbeat of the build. From there you use Claude Code as a consultant, running a two way loop between the code and your terminal to keep the agent on track.
Oliver breaks down where each platform fits. OpenClaw is the most robust and operational, but it needs a Mac mini that stays on and carries some security exposure. Manus, acquired by Meta in late 2025, is the creative engine that plugs into Instagram, Gmail and Nano Banana, but it burns credits fast. Lovable is the lowest barrier to entry and the quickest to monetise, because it ships a real platform you can charge a SaaS fee for.
The thread through all three is the same. Start small. Set tight parameters. Ship slowly and methodically.
Key topics covered:
- The Three Ps Framework for briefing any AI agent
- Why purpose has to come before platform
- How to use a Claude project as the hub for every build
- How to run Claude Code as a two way consultant
- What OpenClaw is best for and what it costs to run
- Why Manus is the creative engine and how it burns credits
- Why Lovable is the fastest platform to monetise
- How to set parameters that stop agents hallucinating
Key takeaway: Get the purpose, product and prompt right and Claude will tell you which platform to build on. Start small and ship slowly.
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Connect with Oliver: https://www.linkedin.com/in/oliverbruceonline/