Policy Matters with Romane Armangau

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale. 

This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated. 

Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising. 

In this episode, we’re joined by Romane Armangau, Media Relations and Communication Officer at Euroconsumer. This episode was recorded whilst Romane worked as a Tech and Industry Reporter at Euronews. Prior to her role at Euronews, Romane held a number of journalist roles in the policy and tech space, including as Editor of EU-focused Eyes on Europe and creating content for the newsletter of leading policy and politics outlet Contexte. 

Romane discusses the role of journalism in cutting through the hype surrounding emerging technologies and helping audiences understand the real-world implications of complex policy decisions. She shares how she balances competing narratives around innovation and risk, why clear communication is critical to the success of tech regulation, and where major legislation such as the Digital Services Act and the AI Act are often misunderstood. 

She also offers practical advice for communications professionals, explaining how companies can build trusted relationships with journalists through relevant expertise, evidence-based insights, and human stories that bring policy debates to life. 

For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.