How Music Merch Really Works — Advances, Cuts, and the Race to the Merch Booth

Bruce and Steven sit down with Jared from AKT — a 130-person custom merch and entertainment printing company — to talk about what it actually costs to vibe-code your way out of a software bottleneck, how music merch deals really work (advances, recoupment, the $40 tote bag math), and what it's like fulfilling 100,000 shirts in 5 days.