Making AI work for fundraising, without losing the human touch

Episode 11 · Sep 09, 08:00 AM

In this episode, we cut through the hype to discuss where AI is genuinely useful for fundraisers today, and where is it still overpromised:

The risks of adopting AI badly can outweigh the benefits of adopting it at all. What does "adopting AI well" actually look like for a charity, and what are the common mistakes fundraising teams are making?
There's an interesting paradox here: as AI makes outreach faster and cheaper, people are developing fatigue and almost a sixth sense for automated messages. Does that make genuine human relationships more valuable rather than less, and how should fundraisers balance the two?
Looking ahead, how will AI reshape a fundraiser's day to day working practice over the coming years, and what should charities be doing now to be ready for it rather than caught out by it?