Lessons from Losing: Kevin Edwards, The Affiliate & Partner Marketing Association

How do you build something designed to serve an entire industry?

In this episode of Lessons from Losing, Kevin Edwards, founder and director of the Affiliate & Partner Marketing Association (APMA), reflects on the experience of launching a not-for-profit trade body designed to give the affiliate and partner marketing industry a stronger collective voice.

From dealing with membership churn and deciding where to focus limited resources, to learning when to abandon ideas that simply aren't working, Kevin discusses the uncertainty that comes with becoming a founder - and why starting something new can often feel like you're making it up as you go along.

He also explains why surrounding yourself with people you trust is invaluable when you don't have all the answers, why every day as a founder is a school day, and the importance of knowing your own worth and valuing your expertise accordingly.

Lessons from Losing is an interview series from Awin, where we sit down with founders and business leaders to uncover the slip-ups, setbacks and struggles behind their success.

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