How Proofed is Humanizing AI and Creating a Better Editorial Model with Adam Harvey and Kiran Chauhan, Co-Founders of Proofed

This week on Tech Can’t Save Us, host Paul David is joined by Adam Harvey and Kiran Chauhan, Co-Founders of Proofed, the editorial partner behind some of the fastest-moving content teams in the world. Proofed combines a global network of hand-picked expert editors with proprietary technology, giving businesses a fully managed editorial desk that scales with their content volume rather than their headcount.

They discuss how the editorial landscape has been reshaped by generative AI, and why volume without quality control has become one of the biggest risks facing content teams. Adam and Kiran explain what humanising AI-generated work actually involves in practice, from stripping out the flatness and repetition that makes readers disengage to catching the bias, insensitivity and quiet factual errors that LLMs introduce. They also unpack the mechanics of the model itself: a dedicated editorial team matched to the client’s subject matter, overseen by a Service Delivery Manager, running 24/7 and costing less than a single in-house editor.

The conversation covers what it takes to scale a service that depends on top-tier human expertise, including the bottlenecks of recruiting and training editors, staying ahead of good enough AI tools, and building a trans-Atlantic company across the US and UK while serving clients from early-stage startups to Fortune 500 teams. Adam and Kiran also share the personal side of the story: Kiran’s route into editorial via computer science, building surveying and large-scale event operations, Adam’s pivot out of a technology career at American Express, and how both approach the balance between scaling a startup and family life.

Find more about Proofed here: https://proofed.com/

Follow Adam Harvey here: https://www.linkedin.com/in/adamjohnharvey/

Follow Kiran Chauhan here: https://www.linkedin.com/in/kiran-chauhan/