Scaling Customer Advocacy & Storytelling Across APAC
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In this episode of distilled, distillery founder Steve Wheen sits down with Neema Okal, Head of Customer Marketing APAC at Google Cloud. Neema pulls back the curtain on how her team transformed a simple case study initiative into a powerhouse customer advocacy engine that spans 10 languages and deeply respects regional cultures.
Building a unified customer marketing engine across 20+ APAC countries isn’t for the faint of heart. But when you listen closely, sweat your assets, and put human connection first, the ROI is undeniable.
In this episode of distilled, distillery founder Steve Wheen sits down with Neema Okal, Head of Customer Marketing APAC at Google Cloud. Neema pulls back the curtain on how her team transformed a simple case study initiative into a powerhouse customer advocacy engine that spans 10 languages and deeply respects regional cultures.
Key takeaways for time-starved marketers:
The Art of "Sweating the Assets": How to maximize your budget by turning one traditional case study into a multi-channel goldmine of "snackable" content—from YouTube Shorts to LinkedIn vox pops.
Navigating Regional Nuances: Adapting B2B storytelling for diverse markets, whether that means securing complex approvals in Indonesia or addressing local business challenges in Australia.
AI as a Co-Pilot: Practical ways to use AI to speed up content creation (like turning transcripts into quick briefs) while keeping human relationships at the heart of your strategy.
Elevating Your Customers: Why true advocacy means understanding executive motivations and helping your clients shine on bigger stages to advance their own careers.
Making B2B Human: The secret to keeping complex tech stories so simple, clear, and fun that anyone—even Neema’s mom in a village in Kenya—can understand the real-world value.
If you’re looking to drive community-led growth, push the boundaries of storytelling, and work smarter, this conversation is packed with actionable blueprints.
Connect with Neema on LinkedIn here: https://www.linkedin.com/in/neema-okal/
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