Why AI Won’t Fix a Broken Sales Strategy

The most expensive line item on any B2B budget isn’t software - it’s change.

In this episode of distilled, we meet Kristen Talley, a strategist and AI-powered sales enablement specialist, to discuss the "pressure cooker" environment of 2026.

Many organizations are throwing money at AI tools hoping for a silver bullet, but Kristen shows us how automating a broken strategy only leads to "automated chaos." We dive deep into the human element of digital transformation, the friction between sales and marketing, and why curiosity is the ultimate competitive advantage in an AI-driven world.

Book an introductory discussion with Kristen here: https://calendar.app.google/HfzBxhE7uEE2a9rt8

Key insights in this episode:

The Skill Gap: Why buying tech without investing in human capital is a recipe for failure.

Breaking Silos: How to align Sales and Marketing at the executive level to fix pipeline quality.

The "Referee" Problem: Why Enablement should be driving strategy, not just settling disputes.

Safe Spaces to Fail: Using AI to practice pitches and build confidence before ever talking to a customer.

Learn more about Kristen and her consultancy, Mumura, here: https://mumura.com 

And connect with Kristen on LinkedIn: https://www.linkedin.com/in/kristenmarshalltalley/

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