How Real-Life Stories Beat Automation in B2B Tech Marketing
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On this episode of distilled, we're joined by former Googler and Fractional Head of Content, Cath Millman. With experience guiding 400+ brands across 18 countries, Cath brings real insight and intelligence to every conversation.
Is your team focused on simply churning out more content? It's time to stop. Marketing in the age of automation requires a radical shift: leveraging AI to remove the grunt work and create space for the soulful, human stories that truly drive growth.
On this episode of distilled, we're joined by former Googler and Fractional Head of Content, Cath Millman. With experience guiding 400+ brands across 18 countries, Cath brings real insight and intelligence to every conversation.
Cath breaks down how modern marketers can cut through the noise by embracing authenticity and focusing on the narratives that machines can't replicate.
What You'll Learn:
The AI/EQ Challenge: Why your emotional intelligence and creative spark are the skills AI will never replace.
Building a Customer Reference Machine: How to build a continuous, well-oiled process for capturing real-life customer stories and quotes—the most valuable content you can create.
The Power of the Human Voice: Why stories about what went wrong—not just what went right—build trust and resonate deeply with B2B tech audiences.
AI as an Empowering Tool: Shifting the narrative from AI taking jobs to AI helping you remove the grunt work and focus on the high-value strategic thinking you were hired for.
The "Seatbelt Analogy": Cath's insightful warning on the tech industry's "duty of care" as we navigate the future of AI.
Connect with Cath: https://www.linkedin.com/in/cath-millman/
Ground Media: https://www.groundmedia.io/
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