"A Valentine To The Agency Business" - Two Minute Tuesday - 20160510

I would like to read an excerpt from a recent article written for mediapost.com by Lori Bitter titled “a valentine to the agency business.” Practically everything we know about modern advertising was birthed during the Baby Boom of the late ’50s and early ‘60s. The most important artifact of the Baby Boom was the arrival of the first real consumer market of young people. Children became “teen-agers” and “young adults” instead of going to work or war. It created a lively, engaging new lifestage in a time of peace, prosperity and optimism. New freedoms were expressed, young women attained education and new status. Music changed forever. You could get them to buy anything – cars, soft drinks, diamonds, and so much more. . . you were a puppet master – tweaking their competitive nature as they purchased more of your products to keep up with their friends and neighbors. And then they turned 50 and your love grew cold. They had gotten smart and experienced. They weren’t so shiny. They were (gasp) wrinkled. And they did not care at all what the neighbors thought.. You went searching for younger models, just hoping to get that feeling back. You learned a few new tricks but you never really connected in the same way again. Lost and confused, you looked for understanding, but the sweet siren of youth beckoned. But here’s the thing. It wasn’t youth you found so intoxicating – that was just the outer wrapper for the values of optimism, idealism, and vitality. The packaging is a little worn by experience, hard work and life. The values you fell for are intact. And those values are connected to over $7 trillion in spending on everything from pantry items to luxury goods. While you are out cavorting with “shiny wrappers,” the love of your life has started a revolution. This great love is launching “encore” careers. Re-imagining the third phase of life. Becoming social entrepreneurs to create positive change. Supporting extended family. And still finding time to play in the band, dance and meditate. This great love is happier, healthier and living longer. They just aren’t going to do that with you. https://medium.com/audition-1/still-very-much-relevant-listen-to-the-radio-dd595abee7fe#.43rt68im9 ANNCR: If you like what you just heard and are interested in talking more about how you can grow your business, call or text Jeremy Snider right now at 913-244-4424. 913-244-4424!

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