Content strategy – why is it so hot right now?

Aug 05, 2018, 10:05 PM

In this episode, Sushi and Robyn explore the world of content strategy – why has it been such a buzzword this year? Is it simply a template you can fill out with boxes to be ticked throughout the year? Spoiler alert, it’s a bit more complicated.  

We spoke to Claudia Knowles, digital content strategist at Breast Cancer Care, about the charity’s innovative app, BECCA. We also spoke to Amanda Diamond, senior content lead at the Government Digital Service (who has since moved to head of content design at ACAS) about the content strategy the organisation is implementing to manage gov.uk's vast estate of content. 

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Click here to see a transcript of the episode

Resources from this episode 

Claudia’s slides from the Content strategy conference 

Amanda’s slides from the Content strategy conference 

Pair writing article on the gov.uk website