Engagement wasn't built in a day, part 1

In the first episode of a two-parter on audience engagement, Robyn and Sushi chat to Marnie and James from the NSPCC digital team about how they keep their audiences front and centre when creating campaigns. They also give the lowdown on how the NSPCC has taken its audience-centred ethos and applied it to website development.

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Click here for a transcript of the episode

Resources from this episode:

The slides from James and Marnie's presentation at the Future of audience engagement conference
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