Wayne Blodwell, The Programmatic Advisory
The Programmatic Advisory's Wayne Blodwell joins ExchangeWire's Lindsay Rowntree & Ciaran O'Kane to discuss AppNexus, AT&T & Xandr; Facebook; media agency transparency; and programmatic consultancies.
– What is AT&T’s new venture, Xandr, and what could it mean for the future of AppNexus in Europe?
– How robust is Facebook’s business model?
– Why are media agencies still being investigated because of their ad-buying practices?
– How is The Programmatic Advisory working with advertisers?
– What challenges are advertisers experiencing and how can the service layer help them to overcome these challenges?
– How does the business model of an independent consultancy differ from the likes of Accenture, Deloitte, etc?