Amir Malik, Accenture Interactive
Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Programmatic Principles; Publicis divesting Publicis Health Services; OTT & Accenture's execution layer.
– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?
– Is Publicis’ divestment of Publicis Health Services the start of things to come?
– Do brands understand branding?
– Is OTT the only possible future of TV advertising?
– How is Accenture Interactive mobilising its execution layer?