Paul Gubbins, Unruly
Unruly's Paul Gubbins joins ExchangeWire's Ciaran O'Kane & Rachel Smith to discuss Brian O'Kelley leaving AppNexus; Johnston Press; OTT; and programmatic guaranteed.
– Now that Brian O’Kelley is moving on from AppNexus, what does he do next?
– What can be done to save Johnston Press? And what can ad tech do to help journalism?
– Has OTT hit a saturation point, and does ad-funded content still have a future?
– The Unruly solution for buyers and sellers.
– The shift from IO to programmatic guaranteed, and what that means for the market.
– The future of independent ad tech, and the differentiation required to survive.