Building Culture: A Values Perspective

Mar 16, 2021, 10:31 AM

We live in extraordinary economic times volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing.
 
Purpose and values set the foundation for an organisation’s culture, and are core to its way of working. Culture is not an initiative or a project, but the sum of habits and behaviours.
 
How can organisations put their values into action? In other words, how can organisations design their internal culture, which is ultimately the organisation itself?
 
For this conversation, Michael Creamer was joined by Alan and Sam Williams, father and son and co-authors of The Values Economy: How to Deliver Purpose-Driven Service for Sustained Performance