Navigating Marketing in the Charity Sector with Yasmin Georgiou from William Joseph
Season 2, Episode 19, Sep 29, 2022, 06:35 PM
We talk to Yasmin Georgiou, Strategy Lead at William Joseph, about the way charities and nonprofits work to foster a people-centred approach to strategy development, bringing different perspectives together for effective, long-term change.
In this week's episode, Yasmin Georgiou, Strategy Lead at William Joseph, discusses her passionate outlook on a people-centred approach to strategy development, bringing different perspectives together on a journey to create effective, long-term change.
"I'm really driven by social purpose," she emphasizes, "that's, I suppose, the continuous thread through my career today. That's what I really believe—that people should be able to bring their whole selves to work, and I try to do that."
As someone driven by charity and social change, Yasmin has gained valuable experience in both the marketing and charity industries. She goes on to underline a number of key learnings for us, including the similar, but not identical, natures of marketing and fundraising.
We discuss how going into recession, charities and nonprofits need to adapt to how they work and their "prioritization needs to become much more streamlined and logical in the decisions they make."
Yasmin also raises key issues in the charity sector that are often overlooked, such as the need for developing self-awareness and emotional intelligence skills within a team. All too often, charities focus their time on building technical skills instead.
Being a woman of color navigating both these industries, Yasmin feels passionate about the ethnicity and gender pay gap that we need to start tackling and broach uncomfortable conversations on how organizations can do better and be better in welcoming women and people of color into the workforce.
As our conversation progresses, we learn one problem Yasmin thinks tech can’t solve and her big prediction about the tech-for-good space this year and beyond.
"I'm really driven by social purpose," she emphasizes, "that's, I suppose, the continuous thread through my career today. That's what I really believe—that people should be able to bring their whole selves to work, and I try to do that."
As someone driven by charity and social change, Yasmin has gained valuable experience in both the marketing and charity industries. She goes on to underline a number of key learnings for us, including the similar, but not identical, natures of marketing and fundraising.
We discuss how going into recession, charities and nonprofits need to adapt to how they work and their "prioritization needs to become much more streamlined and logical in the decisions they make."
Yasmin also raises key issues in the charity sector that are often overlooked, such as the need for developing self-awareness and emotional intelligence skills within a team. All too often, charities focus their time on building technical skills instead.
Being a woman of color navigating both these industries, Yasmin feels passionate about the ethnicity and gender pay gap that we need to start tackling and broach uncomfortable conversations on how organizations can do better and be better in welcoming women and people of color into the workforce.
As our conversation progresses, we learn one problem Yasmin thinks tech can’t solve and her big prediction about the tech-for-good space this year and beyond.