How to Make a Branded Podcast
Oct 19, 2022, 05:00 AM
Is the radio industry known for its fashion sense? We'll let you draw your own conclusions there. But this week, Christian Hewgill is joined by Alex Lawless from production company Somethin' Else.
They were tasked with bringing one of the fashion world's biggest names in to the world of audio, with the Chanel Connects podcast. Alex and Christian talk about:
They were tasked with bringing one of the fashion world's biggest names in to the world of audio, with the Chanel Connects podcast. Alex and Christian talk about:
- The importance of determining who your podcast is for
- Why brands decide to go in to audio
- The value of getting to know your client
- How to make a truly global podcast