The Shift Sessions: Mastering Martech Solutions

Nov 08, 2022, 08:55 AM

In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.

Key talking points include:
  • Why we are about to enter the golden age of Marketing Technology
  • How to choose the right MarTech tools for your team
  • How to set the right KPIs to maximise returns on investment