The Myth of the Rockstar Planner

Episode 43,   Nov 10, 2022, 09:34 AM

This media weekly we speak with Lucy Barbor, CSO of PHD UK on the myth of the rockstar planner; why we need more diverse voices, experiences, perspectives and – frankly – mindsets, in strategic planning.

We discuss what’s shaping the strategic planning agenda right now, where it's going in the future, and how marketers can get better outcomes from their strategic planner partnerships.

Plus ads are now live on Netflix, COP27 asks brands what they can do for their planet, and - yes -Twitter! Get everything you need to make the leap with this episode of the Media Weekly.