Social Media Success for Authors - with Nicola Washington

Season 2, Episode 49,   Apr 07, 11:48 PM

Does social media overwhelm you? Are you struggling to attract new readers on your platforms? Well, have I got the guest for you!

Nicola Washington is a social media strategist who specialises in teaching writers how to use Instagram to build their readership. After 12 years as a secondary school teacher, Nicola retrained as a social media manager and spent seven years working with small businesses and brands. 

At the start of 2023, she pivoted to supporting writers with their online profiles, bringing her work life more in line with her passions. 

Listen to discover:

  • Common problems writers have when using social media - and, more importantly, how to use it to connect with your audience and have them chomping at the bit to buy your books.
  • How to make social media a manageable task when it comes to book promo - to take away the overwhelm which can stop many authors from using it to promote their books and build a community.
  • The emergence of Substack as a platform for writers and what we’re both learning from the experience - if you’re thinking about joining it, we share what we think are the great bits about it - and the not-so-great.
  • Nicola’s top tips for using social media to your advantage - and some simple, practical strategies to adopt when building it into your author brand.

And lots more!

Whether you're a seasoned author or just starting out, this episode is packed with simple, actionable strategies to help you harness the power of social media and build a thriving community around your author brand. So, grab a pen and paper, and get ready to take your social media game to the next level


Further resources

Connect with Steph:






Use #creatinghappywriters

If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon

Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.

Apple Podcasts 
Amazon Music