George Taylor, Founder of Frive - Success Is In The Mind
Season 6, Episode 73, Mar 05, 07:15 AM
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George Taylor is the founder and CEO of Frive, formerly Lions Prep, the UK’s leading chef-cooked meal plan service. Since launching in 2016, Frive has delivered over seven million meals, evolving from a fitness-focused brand to a mainstream ready-to-eat meal provider. In 2024, George led a major rebrand, repositioning Frive as a health-conscious, ultra-convenient meal subscription service. With flexible plans and real, whole-food ingredients, his mission is to help busy individuals eat well and thrive. Under his leadership, Frive continues to shape the future of meal delivery in the UK.
George Taylor is the visionary founder and CEO of Frive, formerly known as Lions Prep, the UK's leading chef-cooked meal plan service. Established in December 2016, Frive has delivered over seven million meals, evolving from a brand initially catering to gym-goers and fitness enthusiasts to one that appeals to a broader audience seeking convenient, nutritious meal options.
Under George's leadership, Frive underwent a significant rebranding in 2024, collaborating with creative agency Among Equals to transform its identity. The rebrand aimed to position Frive as a mainstream ready-to-eat meal brand, moving beyond its original fitness-focused image. The new name, an abbreviation of 'food to thrive,' reflects the company's commitment to providing meals that promote well-being and convenience.
Frive's subscription-based service offers flexible meal plans, ranging from three to six days per week, with prices starting at £35. The microwaveable meals are crafted from real, whole foods, free from ultra-processed ingredients and artificial additives, aligning with George's mission to inspire busy individuals to eat well and live better.
George's innovative approach and dedication have positioned Frive as a leader in the UK's meal delivery industry, continually adapting to meet the evolving needs of health-conscious consumers.
Under George's leadership, Frive underwent a significant rebranding in 2024, collaborating with creative agency Among Equals to transform its identity. The rebrand aimed to position Frive as a mainstream ready-to-eat meal brand, moving beyond its original fitness-focused image. The new name, an abbreviation of 'food to thrive,' reflects the company's commitment to providing meals that promote well-being and convenience.
Frive's subscription-based service offers flexible meal plans, ranging from three to six days per week, with prices starting at £35. The microwaveable meals are crafted from real, whole foods, free from ultra-processed ingredients and artificial additives, aligning with George's mission to inspire busy individuals to eat well and live better.
George's innovative approach and dedication have positioned Frive as a leader in the UK's meal delivery industry, continually adapting to meet the evolving needs of health-conscious consumers.