Erewhon Collabs & Smart Scaling : How Sydney Karmes-Wainer is Building French Squirrel on her own terms

I sat down with French Squirrel founder Sydney Wainer to talk about what it really takes to grow a values-driven CPG brand. We got into the nitty gritty—unit economics, scaling smart, and building strong retail relationships . Plus, she shared the personal health journey that inspired it all. It’s honest, inspiring, and full of takeaways for any founder on the rise. If you've been sitting on idea and waiting for the right time to bring it to market, this founder story is your sign that now is your time. Don't sleep on this ep!