Wellness That Works: How Jane Wong of NOON Built a Profitable Product at the Intersection of Design and Cognitive Health

Today, I chat with Jane Wong, the visionary founder of NOON, a brand that’s redefining how we think about wellness, one beautifully designed mushroom gummy at a time. Jane shares how she’s merging aesthetic minimalism with cognitive health, creating products that not only support your brain but look good on your shelf, too. We dive into her design-led approach, the science behind the formulas, and how NOON is making wellness feel more intentional, elevated, and human. She also gives us the scoop on how her products have evolved and a few key learnings that she shares about profitabilty and testing for early stage brands. This one is a gem not to miss!