How Cure Got into retail (and Stayed There) : A Go-To Market Playbook with Lauren Picasso

How do you scale a wellness brand without burning out—or burning cash? In this episode, we talk with Cure Hydration’s founder, Lauren Picasso about the real work behind funding a fast-growing brand, getting on shelves nationwide, and going to market with intention. She gives us the tea on how she raised capital as a solo founder and launched in CVS at the height of COVID—in a hydration category that was small and lacking in innovation. Turns out, timing and positioning are everything. This one is a must listen for founders looking for a funding playbook.

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