Inside Misfits Market: How Jessie Kimsey is Curating the Future of Grocery

Jessie Kimsey is a results-driven merchandising leader with more than a decade of experience across e-commerce and brick-and-mortar retail. At Misfits Market, she leads vendor strategy and category innovation, curating mission-driven brands and championing emerging products that are transforming the food system. A passionate advocate for quality, sustainability, and impact in grocery, Jessie helps like-minded brands connect with hundreds of thousands of highly engaged consumers on Misfits Market’s discovery-driven platform.

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